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Global nitch market from Japanese businessmen perspective

shi3z recalls a chat he had with his friend recently at Tokyo. shi3z explains to his friend that his company has been working hard to build up a knowledge department which gathered information from the worldwide. shi3z looks at abroad for the next five years of his business. With a decade of worldwide business experience, his friend generally agreed with his strategy, but gave him a friendly warning:

We’re not an American.

Learning is one thing, but doing business like Americans is another.

His friend says that the major Japanese companies started their business in a nitch market and grew to a global company. Those companies found a nitch market that had potential to be global. “So, here is the question”, he asks.

Can we find a global nitch market?

Original post: http://blog.so-net.ne.jp/shi3z/2008-02-02


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